What is Jenn Fontaine’s 40 Over 40 photography project?

Building on the results of last year’s fundraiser, Port Coquitlam photographer Jenn Fontaine is relaunching her 40 Over 40 project.

Building on the results of last year’s fundraiser, Port Coquitlam photographer Jenn Fontaine is relaunching her 40 Over 40 project.

And now she is accept reservations of women over 40 who are ready for a complete makeover while helping charity.

After last September’s closing event, Fontaine donated $4,000 to Dress for Success Vancouvera non-profit organization that provides professional clothing, career services and skills development programs for women entering the workforce.

His contribution – of which $50 of each booking fee is earmarked for the cause – doubled his goal, following a gala auction.

“It’s an amazing charity and I’m so glad we were able to help them in such a big way,” said Fontaine, a 30-year-old Maple Ridge resident.

She told the News from the three cities she focused her photographic project on women over 40 in response to a global movement on social media that aims to give a louder voice to mature women, as well as talk about aging.

This demographic is often silent on digital platforms, she explained.

“These are the women I like to photograph the most because some of them have never had the chance to feel beautiful. They walk into the studio and they see the results. It can be emotional because it’s transformational. It can be a life changing experience.

“They come out feeling good.”

Her photography session, which costs around $500, includes:

  • style and wardrobe consultation
  • professional hair and makeup
  • a digital image
  • an interview for the gala publication
  • a ticket to the 40 Over 40 gala

Port Moody resident Cathy Cena, who participated in the inaugural project, said images do more than make women look pretty.

“Women are beautiful in many shapes, sizes, colors and backgrounds,” she said.

“Jenn has a wonderful way of making every woman feel extra special.”

The launch party for the second annual 40 Over 40 project will take place on March 5 at 11 a.m. via Zoom. For tickets to the launch, visit Eventbrite.ca. To register for a 40 Over 40 photo shoot, go to fountainphotography.ca.

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