Step right into a dreamy Gray Malin photograph at Aspen Snow Beach

Gray Malin designed Snow Beach’s vibrant red and white striped custom cabanas and chairs, which pop against the pristine powder of Aspen Mountain. Photo by Caelinn Donahue

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The pop-up après-ski experience atop Aspen Mountain invites guests to chill out fun as they inhabit an alpine version of one of the artist’s signature beach scenes.


Fine art photographer Gray Malin is renowned for his images that capture the glamor and decadence of the jet-set lifestyle. Browsing through her portfolio is like a virtual journey to some of the world’s most iconic destinations, from the beaches of the Amalfi Coast to the forests of Bhutan. It also reveals the artist’s affinity for Aspen, whose snowy slopes have inspired some of his most iconic images (and one of our favorite wallpapers).

In 2020, Malin chose a variety of locations in and around the city to transform into modern snow globe scenes with a vintage twist, from the Porte Cochere of the Little Nell Hotel – where he stacked Louis trunks Vuitton and Goyard around a 1950s Porsche – atop Aspen Mountain, where models dressed in colorful Fair Isle sweaters posed on 1980s lounge chairs in the snow. The latter location seems to have inspired Malin’s latest Aspen venture, an après-ski experience called Snow Beach, which is a collaboration with AspenX, the new retail and experiential company created by Aspen Skiing Company and the artist and Aspen-based entrepreneur, Paula Crown, and Little Nell.

Classic beach games and decor feel right at home at 11,000 feet. Photo by Caelinn Donahue

Beginning Friday, February 18 and ending Sunday, March 27, Snow Beach is a unique pop-up “club” atop Aspen Mountain that promises a new kind of afternoon experience. Here, guests will feel like they’ve just stepped into a vintage Gray Malin photograph as they lounge in custom red and white striped snow beach cabanas, complete with loungers and chairs, play to snow games and enjoy bottle service and multi-course food pairings, while enjoying views of the Elk Mountains and the Highland Bowl and the sounds of live DJ performances.

“Last fall, I walked the entire stretch of South Beach, Miami, studying the various beach clubs to begin sketching the layout, furnishings, and even construction. [of Snow Beach]”, says Malin. “Referring to my own aerial photography archive, I was inspired to incorporate a vintage aesthetic into playful details such as the striped pattern of the ‘beach’ cabanas and lookout posts. My goal was to create an immersive experience inspired by my work and pay homage to the chic après-ski culture that Aspen has honed.

At Snow Beach, every reservation comes with champagne or rosé, decadent bites, and mountain views. Photo by Caelinn Donahue

Crown adds, “Aspen has always inspired world-class artists, and Gray Malin is no exception; the way his exceptional eye can encapsulate the beauty, glamor and playfulness of winter in the mountains is both fun and inspiring, and serves as the perfect backdrop for Snow Beach. We continually strive to innovate and think differently at AspenX, and this unique seaside and piste-inspired design is a great way to enhance the après-ski experience and give our visitors something to crave. Aspen has always been known: our mountain hospitality.

This service isn’t a bit hampered by Aspen Mountain’s 11,212-foot elevation. At Snow Beach, champagne or rosé accompanies paired dishes served every 30 minutes during the reservation period; bites include caviar, sliced ​​Iberian jamón, individual black truffle pizza slices, and homemade popcorn. Reservation options include individual loungers with the purchase of half a bottle of champagne or rosé, a cabana for two with one bottle of champagne or rosé, or a cabana for six with three bottles of champagne or rosé. pink. Prices for packages and reservations range from $300 to $4,800 depending on bottle selection and group size.

Malin was inspired by the clubs of South Beach when designing the layout and decor of Snow Beach. Photo by Caelinn Donahue

Also included in this prize are personal “Gray Malin moments” that Malin hopes guests will capture on their own cameras (and post to social media with the hashtag #SNOWBEACH). “I want Snow Beach guests to step into a whimsical Gray Malin Photography where they can take their own photos and create their own unique memories of Aspen,” he says. Snow Beach tickets can be purchased online at aspenx.com.

(Read more: The best snow beaches at Colorado ski resorts)

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