Shot of a light commercial car in London


Even if commercial automotive photography is not your thing, there is always something to be learned from seeing professionals on set. Especially when the results are so impressive and the equipment used was minimal.

If you’ve ever wondered how those luxury car photos are made in glossy magazines, you’ll enjoy this behind-the-scenes video of a commercial car shoot. This week, photographer Samuel Basset of OpticalWander is responsible for shooting the Opel Mokka and uses the city of London as a backdrop. Throughout the video, we are brought up against Bassett’s thought process as well as explaining to him why certain things are done in regards to photographing a car.

Light painting is used in this particular shoot and Bassett shows us how he was able to paint with light thanks to the help of a battery operated light bar. It probably won’t be surprising to learn that car photography is often captured in multiple shots and this shot is no different. What I like about this video is that all of the individual shots are displayed on the screen with the camera settings in use. This helps us understand why multiple images are needed and what it takes to ensure that the various elements of a commercial car shot are perfectly exposed.

You’ll notice in the video that Bassett mostly shoots on his own with minimal equipment and still manages to create images that don’t look out of place on a billboard. If you’ve ever felt a little intimidated by the idea of ​​filming a car, this video will hopefully shed some light on the process and give you more confidence to do it on your own.


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