Chasing the thrill of adventure with Canon

In its recently launched small book in collaboration with Nation Media Group, Canon ( encapsulates the thrill of the adventure by showcasing the action captured by prominent African sports photographers. The book pays tribute to the art of sports photography and to Africa’s leading sports photographers who have played a monumental role in promoting sporting events across the continent by capturing the thrill of the games through their Canon cameras..

Sports and action photography has always been a difficult feat to accomplish because photographers are expected to deliver the same kind of gripping experience one would get while watching the show or the game live. Distilling the aesthetic experience of the show or game into a single photograph requires combining a highly skilled photographer who knows precisely when to click and capture with an extraordinary camera designed for fast photography. One without the other is simply not enough to engage in the art of action photography where a millisecond can make a huge difference.

“For decades, Canon has supported the vision of sports photographers, condensing the agile movements that occur on the pitch into a single image that can evoke the same joy, excitement and thrill. Canon’s new coffee table book is an attempt to shine a light on that relentless spirit of Kenyan photographers who brought hugely popular sporting events like the World Rally Championship (WRC) Safari Rally to life while exploring the future of action photography with Canon’s breakthrough imaging technology. remarked Amine Djouahra, Director of Sales and Marketing, Canon Central and North Africa, of Canon’s vision behind the launch of the coffee table book.

Freeze frame of iconic moments

“The world of sports photography is a freeze frame of iconic moments captured in a split second. My love for action and sports photography grew stronger when I started attending racing events around 2016 with my entry-level Canon 1200D camera. I was totally captivated by the world of WRC Safari rallying and wanted other people to experience that anxiety, that thrill, that adventure through my photographs. Canon’s exceptional autofocus technology really puts you ahead of the game. Having the right equipment with you is essential when trying to capture such fast-moving objects on screen. Even my first DSLR, the Canon 1200D, brilliantly captured some shots of racing cars with clouds of dust forming around them to give viewers an idea of ​​what is really happening on the track,” says Alvin Kibet , a 26-year-old action and sports photographer. who is also an astral aerial drone pilot and GIS analyst.

The photographer is passionate about capturing sports cars in racing competitions and rallies, having used multiple Canon cameras from the acclaimed EOS series to document his love and passion for adventure.

Personify agility and speed through the lens

Kenyan photographer Anwar Sidi has spent more than two decades in the world of formal professional motorsport photography and rose to fame when his first East African Safari Rally photo appeared on the front pages of national newspapers twenty-nine years ago year. Commenting on his love for action photography, he says, “Capturing the roaring power of racing cars in all their splendor and magnificence is an exhilarating experience in itself. And to do that, you need to be accompanied by the best-in-class technology a camera can offer. Over the decades, Canon has embodied the photographer’s vision of capturing that excitement, wonder and drama in a single frame. Over the years, Canon’s autofocus system improved with each new model in the early days of EOS, and it attracted more photographers to venture into the world of sports photography, simply because now they could do it. At first, you could spot those distinctive white lenses from a distance and know they were Canon. Today the design has changed, but the legacy of the phenomenal EOS range continues.

Anwar Sidi’s work has been featured in leading magazines and websites such as Auto sport, Rally Sport, Motoring News, Rally Course, Bulletin, Reuters and AP among others.

Celebrating Africa and its people through visual stories

For Mwangi Kirubi, storytelling through a visual medium remains an important part of communicating messages as well as raising awareness. A famous photographer who has received awards in his photographic and cinematographic career, Mwangi prefers to convey messages through the art of photography. “There is so much in Africa that the world hasn’t seen, apart from our beautiful landscapes and rich natural history, we also have some of the best running events in the world that really showcase the talent that thrives on the continent of Africa. And as a photographer, the duty and the responsibility to showcase this incredible feat lies with me and I absolutely must have a trusted partner, namely a camera, to do so. Capturing a fleeting moment in a few microseconds can only be accomplished if you have state-of-the-art features such as advanced intelligent autofocus, built-in image stabilization, pattern recognition that can turn a good shot into a stunning one,” Mwangi remarked. .

Canon’s new EOS R5 mounts allow photographers to shoot stunning 45-megapixel images at up to 20fps and capture cinematic-quality 8K 12-bit RAW video using the full width of the camera’s sensor .

Intuitive Understanding + Revolutionary Technology = Recipe for Sports Photography

Another award-winning photojournalist from Nairobi, Kenya with eight years of experience, Sila Kiplagat has spent years covering prestigious sporting events such as the WRC. He adds: “Sports photography wouldn’t have been a thing if we didn’t have the cutting-edge technology we have today thanks to companies like Canon allowing us to really do justice to words like What thrill and adventure. To evoke such a strong emotion simply through a photograph actually requires a lot of behind-the-scenes work. I used the Canon EOS-1D X Mark II extensively, which has a 20.2MP full-frame CMOS sensor and dual DIGIC 6+ image processors, which contribute to fast continuous shooting rates up to at 16 fps in live view, 14 fps full-time AF and AE, and an extended sensitivity range of ISO 50-409600. I was able to capture some timeless shots using this same camera, images that will give you goosebumps and transport you right to the scene of the action. Such is the power of sports photography, and it’s remarkable that we have groundbreaking technology that allows us to bring it to people.

To propel the art of sports photography and encourage budding photographers, Canon has also set up a dedicated service for professional and semi-professional photographers and videographers who use Canon products called Canon Professional Services (CPS). CPS initiatives aim to enable professional photographers to experience the best in photography, to turn a good photo into a stunning one. Prompt kit service and repairs, inspiring events and experiences, and exclusive special offers are just some of the many benefits offered to our CPS members in Europe, the Middle East and Africa (EMEA).

Learn more about Canon Professional Services (CPS) here (

Distributed by APO Group on behalf of Canon Central and North Africa (CCNA).

Media Contact:
Canon Central and North Africa
Mai Youssef
e. [email protected]

APO Group – PR Agency
Rania ElRafie
e. [email protected]

About Canon Central and North Africa:
Canon Central and North Africa (CCNA) ( is a division of Canon Middle East FZ LLC (CME), a subsidiary of Canon Europe. The establishment of CCNA in 2015 was a strategic step that aimed to improve Canon’s business in the Africa region, strengthening Canon’s presence and focus in the countries. CCNA also demonstrates Canon’s commitment to getting closer to its customers and meeting their demands in the rapidly changing African market.

Canon has been represented on the African continent for over 15 years through distributors and partners who have successfully built a strong customer base in the region. CCNA guarantees the supply of high quality and technologically advanced products that meet the demands of Africa’s rapidly changing market. With over 100 employees, CCNA manages sales and marketing activities in 44 countries in Africa.

Canon’s corporate philosophy is Kyosei ( – “living and working together for the common good”. CCNA pursues sustainable business growth, focusing on reducing its own environmental impact and helping customers reduce theirs by using Canon products, solutions and services. At Canon, we are pioneers, constantly redefining the world of imaging for the greater good. Through our technology and our spirit of innovation, we push the boundaries of what’s possible – helping us see our world in ways we’ve never seen before. We help bring creativity to life, one image at a time. Because when we can see our world, we can change it for the better.

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This press release was issued by APO. Content is not vetted by the African Business editorial team and none of the content has been checked or validated by our editorial teams, proofreaders or fact checkers. The issuer is solely responsible for the content of this announcement.

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