The Apple Tower Theater opens on June 24 in Los Angeles. Let’s celebrate the grand opening of the first downtown LA Apple Store and the first of a major historic restoration project that has been underway in years.
We invite you to share your best photos of LA taken on iPhone. If you live in Los Angeles and it is safe to do so, get out there and photograph the places and people that matter to you. What makes the city special to you?
If you don’t live in LA or can’t get out and explore, you can still have fun. Pick a favorite photo from your library or a meaningful moment. Below you’ll find tips and inspiration through creative briefs that will take your shots to the next level.
Share your best photos with the community on Twitter or Instagram. Identify @MichaelSteeber and we’ll highlight some favorites. To celebrate the history of LA cinema, we’ll be giving a photographer a copy of FilmiC Pro to launch a new passion for cinema. Gift is redeemable in the US App Store only and will be sent after Apple Tower Theater opens.
Learn more about Apple Tower Theater here.
Suspension of disbelief
The films melt away our worries and transport us to magical lands. How can you re-imagine the mundane to feel extraordinary?
- 1. Choose a place or object that you see every day. Look at it from a new perspective. Go down low, come closer. Experience composition through the lens of your iPhone.
- 2. How do you want the viewer to feel? Imagine a story for your scene. Position your shot to guide the viewer’s eye from start to finish.
- 3. Take your photos. Press and hold to lock focus if your scene is in a difficult position.
- 4. Break the rules of photo editing to create a surreal landscape. Is the sky still blue?
Behind every great movie is a great movie poster. Combine text and creative composition to create your own.
- 1. Movie posters create anticipation with just one photo. Imagine the plot of your film. What details do you want to reveal?
- 2. Choose a topic. You can photograph a friend, a place, or anything in between. Look for a point of interest that will grab the viewer’s attention.
- 3. Consider the title of your movie when composing the shot. The visual clutter behind the text will make it unreadable. Leave negative space in your scene.
- 4. Edit your photo in the Photos app to adjust perspective and crop. Dial in the right mood using the built-in color tools.
- 5. Download our movie poster template from this link, and open it in Pages on your iPhone. Press the + to insert your photo. Double tap to refine the photo mask.
- 6. Edit the title of your movie. Large movie posters choose fonts that are readable up close and across the street. We suggest Avenir Bold, Copperplate or Futura.
Ultra wide exposure
Los Angeles’ sprawling hills and towering skyscrapers cannot fit in one frame. Try a new perspective and go ultra-wide to tell the whole story.
- 1. Take a photo walk. As you move, switch between Wide and Ultra Wide lenses to see how different perspectives tell different stories.
- 2. Observe how distance and angle affect your subject. The Ultra Wide lens can artfully exaggerate the details.
- 3. Consider every corner of your composition. Ultra wide shots invite the eye to explore.
- 4. Edit for impact. Try the shine slider to accentuate the lines in your scene.
Step back in time with Night Mode and monochrome filters to recreate a moody film noir scene.
- 1. Wait until after the sun goes down or find somewhere with a bad mood. Night mode will automatically activate in the low light settings.
- 2. Look for the contrast. Film noir scenes embrace dramatic shadows and crisp highlights for a striking effect.
- 3. Tap the yellow Night mode control in the Camera app to adjust the exposure. If you have access to a tripod, setting the “Max” time will produce the best results.
- 4. Edit your photo in the Photos app and press the Filters button. Choose between Mono, Silvertone or Black depending on the mood of your scene. Dragging the slider will adjust the intensity of the filter.
- 5. Pro Tip: If you have a third-party application like Adobe Lightroom, use a curves adjustment for even more monochrome control. Experiment with your fit until you find the look that works the best. There is no wrong way to use it.
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